The company holds a strong place in Indian Modren History and has faced manier anti -company movements in its time by the famous freedom fighters of the country like Mahatma Gandhi, Pandit Nehru, Bhagat singh and the several thousand other people who were responsible for the countrys freedom and having its own constitution, technology and infrastructure. The compay was boycotted on manier occassions and there is a huge amount of hatred for the company in India and its allies.
The comapany on 15th March 2010 was to be relaunched by an indian Mr. Sanjiv Mehta who bought the company in 2005 by making an investment of $15 million. The company was to be reinstated as to deal with the luxury goods like food, clothes, real estate, health, hospitality and the likes. The comapny also plans to enter India as a luxury line for the Good food, hospitality, health, real estate and the likes.
The question arises will the brand which is most hated in the country will do well with an owner who is a mumbaikar who did what no Indian could achieve that is rule the very same company which ruled us, our parents, grandfather, great grandfather and great great grandfathers, or the company will face the proactive nature of Indians and will be disliked before it enters the Indian Sub continent or the comapny will face the same fate that it faced 70 years back. Inspite of the owner claiming that the comapny has repositioned itself and took about 4 years to reposition itself.
The fate of the company will surely be decided by the likes of the politics, the oppsitiono wins or the ruling party.
Whatever said and done, we indians proove that we are best at anything we do amd Mr. Sanjiv Mehta has prooved it.
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